Our Story
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Hi, I'm Jonnie!
I'm the founder of Toast’d, a true family business run by myself and my daughter, Jess. Toast'd was born from the memory of happy times around campfires with friends and family.
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It all started in the summer of 1994...
I was working as a Camp America Councillor at Camp Cobbosee in Maine. Here I experienced first hand the ritual of a real American Camp Out, enjoying the experience of toasting marshmallows and making S’Mores around campfires. I witnessed the fun and joy from sharing the toasting experience with friends; talking, laughing, telling stories and making memories.
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A Family Ritual
From that point on, whenever and wherever my wife, Sarah, and I camped, holidayed or sought adventure we would toast marshmallows, introducing it to our kids, Jess & Tom, from an early age. Building beach fires and toasting marshmallows became a holiday ritual: integral to all our trips our favoured spots of Rhosneigr in Anglesey, Polzeath in Cornwall, Langland an South Wales, and on our doorstep at Thurstaston in the Wirral.
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A Change of Direction
Fast forward to the start of 2019 and I’d decided that a new career path beckoned away from the corporate world. I was looking for something new, fun, and different, that drew on my food and drink background. As ever, a family holiday provided the inspiration I needed.
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Where Toast'd Was Born
As we spent time road-tripping around California and camping out at Mammoth Lakes, we enjoyed toasting marshmallows American style and noticed that so many of the other families enjoying the same thing: almost like a ritual, hand-in-hand with the whole camping experience… And that’s where Toast’d was born. We want to make it easy for families to enjoy the toasting experience together whatever the weather; indoors, outdoors, or wherever the adventure takes you.
Our mission is simple...
Toast, Dip, Enjoy... Anywhere!
Explore Our Kits
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Vegan Kits
Suitable for Vegans, Vegetarians, Gluten Free, Dairy Free Consumers.